Ultimate Guide to Local Business Marketing by Perry Marshall
Perry Marshall
With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. From defining local search—often confused with paid search and search engine marketing—to local listings and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local online marketing campaign for your business. Capture high-quality leads from search engines in 48 hours. Master the components of a high-converting campaign, and get the most bang for your buckUtilize mobile search advertising for the greatest benefits
PERRY MARSHALL is the #1 author and the world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His clients span 300+ industries, and he speaks at conferences worldwide. TALOR ZAMIR is a highly-sought after speaker and consultant in the fields of internet marketing, entrepreneurship, and personal development. He has generated tens of thousands of leads for local businesses via his “Local Business Landing Page Template” and unique PPC strategies.
