Expert Circle
  • Expert Panels
    Expert Panel: How to Develop a Content Strategy

    Expert Panel: How to Develop a Content Strategy

    Expert Panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Expert Panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Expert panel: What are the benefits of coaching and mentoring?

    Expert panel: What are the benefits of coaching and mentoring?

    Expert Panel: What is one change you recommend making to enhance culture and productivity

    Expert Panel: What is one change you recommend making to enhance culture and productivity

  • Get Featured
    Contribute to the expert panel: should companies disclose salary information in job descriptions?

    Contribute to the expert panel: should companies disclose salary information in job descriptions?

    Contribute to the panel: how to manage toxic people in your team

    Contribute to the panel: how to manage toxic people in your team

    Contribute to the panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Contribute to the panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Contribute to the panel: How do you deal with the negativity without letting it drag you down as the leader?

    Contribute to the panel: How do you deal with the negativity without letting it drag you down as the leader?

    Contribute to the panel: What are the benefits of coaching and mentoring?

    Contribute to the panel: What are the benefits of coaching and mentoring?

    Expert Panel

    Contribute to the Expert Panel: What are the important factors to consider before starting a business?

  • Media Pack
No Result
View All Result
Expert Circle
No Result
View All Result
Home Marketing Digital Marketing

Top 5 Reasons Why You Need Digital Marketing to Succeed

Digital marketing is the key that will give you the right competitive advantage!

by Clara Perina
February 7, 2022
in Digital Marketing, Marketing
Reading Time: 3 mins read
0
3 women sitting on chair in front of table with laptop computers
249
SHARES
857
VIEWS
Share on LinkedinShare on Twitter

First of all, what is digital marketing? 

We can describe digital marketing as the part of marketing that utilizes the internet and online activities such as search engines, websites, social media, email etc. to reach consumers and develop businesses.

Especially right now, it represents a fundamental part of many companies strategy.

Why? Let’s have a look at our top 5 reasons.

Reach people in the right place

Nowadays, where are people shopping most of their time? Online, online, online.

According to Storm (2020), 7.7 billion people use the Internet across the globe, and the number keeps growing. Again, 22% of the global population is on Facebook (62% of people in the US). 76% of Facebook users and 51% of Instagram users are on the platform every day and 37% of people’s time on social media is spent interacting with brands (Sean, 2019).

Your customers are online, every day, looking for reviews, exchanging opinions, purchasing products and services.

Reach the right people in the right place

One of the biggest assets of digital marketing is the ability to precisely target your audience. Once created your buyer persona, you can easily input their characteristics on social media ad campaigns. In this way, you are sure to only reach relevant people interested in buying your products and services.

You can also segment your audience to deliver a more customized and personalized experience that will result in more and more leads and conversions.

Out-compete with your competition

Having a digital presence means that you will be able to reach a wider audience and spend less money. If you manage it in the right way, with SEO (search engine optimization) and PPC (pay-per-click) techniques, and you are able to read analytics, you will be able to make the right decisions in order to optimize your spending.

Moreover, SEO works by relevance. The more relevant your ad is, the more chances you have to appear first in Google Search. This gives many small businesses the opportunity to be “close” or even “above” big companies whose ads are not as relevant!

(Tip: remember that optimizing SEO is always the first thing to do.)

Your competitors are already doing it and they are reaching customers that could be yours. Can you do better?

Digital marketing will give you measurable results

Another one of the greatest advantages of digital marketing is that it is measurable. It is easy to monitor your campaigns and optimize them by reading data and insights. How many people did I reach? Are people engaging with the content?

You can easily answer these questions by looking at metrics such as clicks, likes, follows, shares, comments, conversions, impressions and so on.

Your strategy will of course depend on your goal. Once your goal has been set, you can start deciding priorities in order to understand which media to use and which metrics to focus on.

Tip: have your goal always in mind first!

Digital marketing will give you a huge ROI (return on investment)

Online marketing strategies can result in a huge ROI. Taking the example of email marketing, do you know that for $1 spent, you can earn up to $44 in return? (Storm, 2020).

It is a huge (and cost-effective) opportunity for your business. Compared to traditional methods, it is much cheaper to run a PPC campaign, also considering that you only pay-per-click (which means a potential customer).

Are these 5 reasons enough? Of course, there’s a lot to add and consider, and you will find more and more detailed information on Expert Circle’s articles, but for now one thing is sure: digital marketing is the key!

What are you waiting for?? Check out our guides to digital marketing strategy and effective email marketing, which will help take your business to the next level!

Share17Tweet62Share100SendShareSend

Clara Perina

Related Posts

person using both laptop and smartphone
Digital Marketing

How social listening and 3rd party conversations boost brand reach (and how they could work for you)

May 12, 2023
47
Blogging for coaches: the DO’s and DON’Ts
Coaching and Mentoring

The ultimate guide to content marketing for coaches and consultants: A/B Testing part VI

May 2, 2023
66
The ultimate guide to content marketing for coaches and consultants: How to choose the right Call-To-Action part V
Blogging

The ultimate guide to content marketing for coaches and consultants: How to choose the right Call-To-Action part V

April 27, 2023
109
The ultimate guide to content marketing for coaches and consultants: Core principles of keyword importance in marketing and coaching part IV
Blogging

The ultimate guide to content marketing for coaches and consultants: Core principles of keyword importance in marketing and coaching part IV

April 27, 2023
106
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part I
Blogging

The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part III

April 19, 2023
92
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part I
Blogging

The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part II

April 6, 2023
16
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part I
Blogging

The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part I

April 6, 2023
19
Blogging

Content as a lead magnet for Coaches

April 28, 2023
14
How to Write Case Studies as a Coach
Blogging

How to Write Case Studies as a Coach

March 30, 2023
50
The five steps of DEI: Let your people breathe to let your business grow
Marketing

The five steps of DEI: Let your people breathe to let your business grow

February 28, 2023
210
Next Post
man in gray shirt leaning on table with headphones facing another man leaning on table with headboard

How to Start a Podcast in 7 Steps

Expert Panel: How to Close a Sale: Your Best Closing Techniques & Why They Work?

Expert Panel: How to Close a Sale: Your Best Closing Techniques & Why They Work?

Why does data-driven decision making fail?

Why does data-driven decision making fail?

Call to Action

Categories

  • Book and Movie Club
    • Book Review
    • Business Library
    • Movie review
  • Business Management
    • Accounting
    • Careers and Education
    • HR & Recruitment
    • Startup
  • Current Affairs
    • Notes From Ukraine
  • Email Marketing
  • Expert Panel
  • Finance
    • Investing
  • Get Featured
  • Leadership
    • Coaching and Mentoring
    • Motivational
  • Lifestyle
  • Marketing
    • Blogging
    • Branding
    • Design
    • Digital Marketing
    • Email Marketing
    • Networking
    • Podcast
  • Sales
    • Objection Handling
  • Uncategorized
  • Write an article

Advertisement

Black Friday Week 2021 v2

Categories

  • Book and Movie Club (243)
    • Book Review (18)
    • Business Library (216)
    • Movie review (3)
  • Business Management (41)
    • Accounting (1)
    • Careers and Education (5)
    • HR & Recruitment (11)
    • Startup (6)
  • Current Affairs (18)
    • Notes From Ukraine (18)
  • Email Marketing (3)
  • Expert Panel (13)
  • Finance (1)
    • Investing (1)
  • Get Featured (12)
  • Leadership (47)
    • Coaching and Mentoring (8)
    • Motivational (12)
  • Lifestyle (10)
  • Marketing (79)
    • Blogging (25)
    • Branding (3)
    • Design (2)
    • Digital Marketing (30)
    • Email Marketing (5)
    • Networking (4)
    • Podcast (2)
  • Sales (4)
    • Objection Handling (1)
  • Uncategorized (12)
  • Write an article (1)

An Award-winning Platform

Top categories on Expert Circle

  • Book Club
  • Business Management
  • Leadership
  • Marketing & Sales

Opportunities on Expert Circle

  • Branded Content
  • Promote Your Website
  • Media Pack
  • Get Featured
  • Expert Panels
  • Terms and Conditions
  • Privacy Policy

© 2021 Expert Circle

No Result
View All Result
  • All posts by Experts
  • Get Featured
  • Expert Panels
  • Promote Your Website
  • Branded Content
  • Media Pack

© 2021 Expert Circle

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.