• My Listings
Expert Circle
  • Expert Panels
    Expert Panel: How to Develop a Content Strategy

    Expert Panel: How to Develop a Content Strategy

    Expert Panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Expert Panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Expert panel: What are the benefits of coaching and mentoring?

    Expert panel: What are the benefits of coaching and mentoring?

    Expert Panel: What is one change you recommend making to enhance culture and productivity

    Expert Panel: What is one change you recommend making to enhance culture and productivity

  • Get Featured
    Contribute to the panel: should companies disclose salary information in job descriptions?

    Contribute to the panel: should companies disclose salary information in job descriptions?

    Contribute to the panel: how to manage toxic people in your team

    Contribute to the panel: how to manage toxic people in your team

    Contribute to the panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Contribute to the panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Contribute to the panel: How do you deal with the negativity without letting it drag you down as the leader?

    Contribute to the panel: How do you deal with the negativity without letting it drag you down as the leader?

    Contribute to the panel: What are the benefits of coaching and mentoring?

    Contribute to the panel: What are the benefits of coaching and mentoring?

    Expert Panel

    Contribute to the Expert Panel: What are the important factors to consider before starting a business?

  • Branded Content
  • Media Pack
No Result
View All Result
Expert Circle
No Result
View All Result
Home Leadership

Three ways to 10x your number of new clients

by Larysa Hale
November 3, 2021
in Leadership, Sales
Reading Time: 4 mins read
0
man reading magazine
1.5k
SHARES
5.3k
VIEWS
Share on LinkedinShare on Twitter

Tired of chasing after individual clients for your business? 

Winning new clients isn’t easy. Andy Harrington, Sunday Times Best Selling Author of Passion Into Profit has shared these three effective ways to increase the number of your clients, improve your confidence as a leader and become an authority in your niche. So here are three ways to 10x your number of new clients.

1. Position yourself as an AUTHORITY.

It’s important to remember that not everyone is ready to buy when you are ready to sell. Everyone is at a different place in the buying cycle.
At one end of the spectrum, there are people mildly interested and on the other, there are people that have crossed a pain threshold and they are on a hunt for a solution.
When you go try to drum up business the chances of you being in the right place at the right time with the right client are very slim so instead you need to position yourself in the mind of your client as an authority for what you do, that way when they are ready to buy they immediate think of you.

How do you position yourself in their mind?

The answer is by designing, developing and delivering valuable content that helps them to solve problems.

2. Become an outstanding STORYTELLER.

The most underused tool in business is storytelling. You have to understand that, if you want your content to be shared on social media a great way is if your content is in the form of a story, so people can relate, sympathise, learn etc.
The most important story to start with is YOUR STORY. This is called your E.P.S (Expert Positioning Story) and it’s designed to do one very important thing. To illustrate YOUR WHY.
The WHY you are doing what you do and why you care about the people you do it for. To do this effectively you must understand the composition of the 3 acts that underlie every great story.

The traditional three-act structure includes the following parts:

Act I – Setup: Exposition, Inciting Incident, Plot Point One

This is where we find the ‘inciting event’, an incident that gives characters reasons to quest, desire, resist, want. It shares the initial causes of driving action.

Act II – Confrontation: Rising Action, Midpoint, Plot Point Two

Following from the setup that contains the story’s exposition (the key background to what happens next), the second act typically reveals obstacles and complications characters encounter en route to fulfilling their goals, wants or needs.

Act III – Resolution: Pre Climax, Climax, Denouement

The third act leads to the climax the ‘untying’ of the story’s knotty complications so far.

3. Deliver your message ONE-TO-MANY, not one-to-one.

When you communicate with your target clients make sure your time and reach are leveraged.
This is achieved by putting several of your target markets in a room at the same time and delivering a well-crafted presentation in the form of a message that SERVES and SELLS.
If you spend time communicating with potential clients on a one-to-one basis you will run out of hours in a day to win enough clients and, more importantly, you will have de-positioned yourself by making yourself too easily available rather than EXCLUSIVE.

Putting these three practices into your businesses can radically shift your income into top gear and buy you back the most precious resource of all.

 

Share107Tweet384Share614SendShareSend

Larysa Hale

Larysa Hale is an Award-winning executive with over 12 years of experience in marketing and business management. Larysa is a founder of Expert Circle, a thought leadership platform that reached over 300k views in just six months from the day it was launched in January 2021. Now Expert Circle expanded its offer to business growth consultancy and services. Larysa specialises in business growth, digital marketing growth and helps her clients get in front of people and win business, build business and professional profiles to increase credibility and position oneself as a thought leader. With Executive MBA, the Chartered Institute of Marketing (CIM) and a PhD under her belt, she managed to build a 20k network of professionals in the UK and worldwide. She has a proven track record of scaling a start-up business from a valuation of £200k to over £4m and readied for VC investment; delivering content marketing strategy which results in businesses being featured in Forbes, Reuters, Bloomberg, FT, Daily Mail, CITY A.M., The Law Society Gazette, CNBC, The Banker, Global Recruiter.

Related Posts

Content as a lead magnet for Coaches
Blogging

Content as a lead magnet for Coaches

March 30, 2023
7
How to Write Case Studies as a Coach
Blogging

How to Write Case Studies as a Coach

March 30, 2023
21
Mrs. Universe Juanita Ingram on the transformative power of purposeful work for women
Careers and Education

Mrs. Universe Juanita Ingram on the transformative power of purposeful work for women

March 8, 2023
189
5 tips on how to create a great team-building event
Business Management

5 tips on how to create a great team-building event

March 2, 2023
9
5 tips on how to help your team deal with burnout
HR & Recruitment

5 tips on how to help your team deal with burnout

March 2, 2023
8
How coaching and mentoring works?
Business Management

How coaching and mentoring works?

February 20, 2023
7
Earn the trust of the team and then gradually, negativity disappears
Leadership

Earn the trust of the team and then gradually, negativity disappears

February 20, 2023
8
Expert Panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?
Expert Panel

Expert Panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

March 1, 2023
144
Blogging for coaches: the DO’s and DON’Ts
Blogging

Blogging for coaches: the DO’s and DON’Ts

February 3, 2023
24
How to position yourself as a coach?
Leadership

How to position yourself as a coach?

September 15, 2022
33
Next Post
The Great CEO within – book review

The Great CEO within - book review

Never split the difference – Book Review

Never split the difference - Book Review

Purposeful Motivation

Purposeful Motivation

Call to Action

Categories

  • Book and Movie Club
    • Book Review
    • Business Library
    • Movie review
  • Business Management
    • Accounting
    • Careers and Education
    • HR & Recruitment
    • Startup
  • Current Affairs
    • Notes From Ukraine
  • Expert Panel
  • Finance
    • Investing
  • Get Featured
  • Leadership
    • Coaching and Mentoring
    • Motivational
  • Lifestyle
  • Marketing
    • Blogging
    • Design
    • Digital Marketing
    • Email Marketing
    • Networking
    • Podcast
  • Sales
    • Objection Handling
  • Uncategorized

Advertisement

Black Friday Week 2021 v2

Categories

  • Book and Movie Club (171)
    • Book Review (18)
    • Business Library (146)
    • Movie review (1)
  • Business Management (37)
    • Accounting (1)
    • Careers and Education (4)
    • HR & Recruitment (10)
    • Startup (6)
  • Current Affairs (17)
    • Notes From Ukraine (17)
  • Expert Panel (13)
  • Finance (1)
    • Investing (1)
  • Get Featured (12)
  • Leadership (42)
    • Coaching and Mentoring (3)
    • Motivational (12)
  • Lifestyle (10)
  • Marketing (72)
    • Blogging (20)
    • Design (1)
    • Digital Marketing (23)
    • Email Marketing (1)
    • Networking (4)
    • Podcast (2)
  • Sales (4)
    • Objection Handling (1)
  • Uncategorized (2)

An Award-winning Platform

Top categories on Expert Circle

  • Book Club
  • Business Management
  • Leadership
  • Marketing & Sales

Opportunities on Expert Circle

  • Branded Content
  • Promote Your Website
  • Media Pack
  • Get Featured
  • Expert Panels
  • Terms and Conditions
  • Privacy Policy

© 2021 Expert Circle

No Result
View All Result
  • All posts by Experts
  • Get Featured
  • Expert Panels
  • Promote Your Website
  • Branded Content
  • Media Pack

© 2021 Expert Circle

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.