Expert Circle
  • Expert Panels
    Expert Panel: How to Develop a Content Strategy

    Expert Panel: How to Develop a Content Strategy

    Expert Panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Expert Panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Expert panel: What are the benefits of coaching and mentoring?

    Expert panel: What are the benefits of coaching and mentoring?

    Expert Panel: What is one change you recommend making to enhance culture and productivity

    Expert Panel: What is one change you recommend making to enhance culture and productivity

  • Get Featured
    Contribute to the expert panel: should companies disclose salary information in job descriptions?

    Contribute to the expert panel: should companies disclose salary information in job descriptions?

    Contribute to the panel: how to manage toxic people in your team

    Contribute to the panel: how to manage toxic people in your team

    Contribute to the panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Contribute to the panel: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?

    Contribute to the panel: How do you deal with the negativity without letting it drag you down as the leader?

    Contribute to the panel: How do you deal with the negativity without letting it drag you down as the leader?

    Contribute to the panel: What are the benefits of coaching and mentoring?

    Contribute to the panel: What are the benefits of coaching and mentoring?

    Expert Panel

    Contribute to the Expert Panel: What are the important factors to consider before starting a business?

  • Media Pack
No Result
View All Result
Expert Circle
No Result
View All Result
Home Marketing Blogging

The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part III

Unlock the power of keywords: Boost your search engine rankings and attract your ideal clients!

by Ruta Barlote
April 19, 2023
in Blogging, Coaching and Mentoring, Design, Digital Marketing, Marketing, Uncategorized
Reading Time: 4 mins read
0
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part I
14
SHARES
47
VIEWS
Share on LinkedinShare on Twitter

In today’s digital landscape, where search engines are pivotal in connecting businesses with their ideal clients, understanding how to choose and utilize keywords effectively is crucial. By leveraging the right keywords, companies can optimize their content to appear in search results and attract their target audience.

There are six main media search engines: LinkedIn, Google, TikTok, YouTube, Facebook, and Instagram — each with its unique audience and content consumption patterns. This article will explore the importance of keyword research, repurposing content across different platforms, and the value of long-form blog posts in improving search engine rankings. Choose Your Keywords

 

Search Engines

There are six major media search engines in today’s digital landscape, each distinct from the others:

  • LinkedIn
  • Google
  • TikTok
  • YouTube
  • Facebook
  • Instagram

Every day your ideal client goes to one of these search engines trying to find answers to their questions and solutions to their problems.

The text they put in the search bar is called keywords or long-tail keywords, and once they hit enter, content comes up.

YOU WANT TO BE THAT CONTENT!

To begin, you must look at the end result of your offer promises. Brainstorm all the different concepts and topics your ideal client must know to achieve the result you promise to deliver. Then start finding keywords and creating content. Utilize these keywords in your content.

 

Searchable content

Simply put, you can use the same script and upload it to two or more platforms in different formats. Add in some graphics where possible.
Why? Because the people who are reading a Tweet and watching a YouTube video or scrolling through their LinkedIn are typically different audiences who like to consume their content differently. That way, you’ll be hitting “two birds with one stone” by repurposing the same script on different platforms.

Pay attention to good keywords. A little research goes a long way. Just Google: keyword research tool — it will come back with millions of hits, and choose the one you prefer.

 

Long-form blog posts

Type any keyword in Google for your industry. Chances are the results are long-form posts, cornerstone, or epic posts; meaning they are at over 1,500 words at least. Long and informative posts rank highest because they help Google understand what you do, and your audience understands the topic you’re an expert on.

Although to rank in search engines, you need to blog regularly; you also need to make sure that the vital content on your website is:

  • Written content. As advanced as AI is today, most search engines still need help understanding other media accurately.
  • Write guides and step-by-step posts that help your audience understand who you are and what you do and help Google explore all the aspects of your industry that you deal with.
  • Search engines track the amount of time people spend on your site. The longer they stay—the better it will rank. Investing in engaging visuals or infographics that turn scanners into readers via visual stimulation is crucial.

 

Summary

Target keywords: Keywords are critical for your content creation efforts. Research and use relevant and high-performing keywords that your potential clients are searching for on platforms like LinkedIn, Google, TikTok, YouTube, Facebook, and Instagram.

Repurpose your content: Different audiences prefer different content formats. Repurpose your content across platforms using the same script to reach a wider audience and increase engagement.

Create long-form blog posts: Long-form blog posts with in-depth information over 1,500 words can improve your search engine rankings and establish your expertise in your field.

Use written content and visuals: Written content, such as guides and step-by-step posts, is crucial for search engines to understand your content. Enhance user engagement with visually stimulating elements like infographics.

Keep visitors engaged: Keeping visitors on your website for longer can positively impact your search engine rankings. Use exciting visuals or infographics to convert scanners into readers and potential clients.

 

By effectively choosing and utilizing keywords, repurposing content, creating long-form blog posts, and incorporating visually stimulating elements, you can optimize your content for search engines and improve your chances of attracting your ideal clients. Act now and watch your online presence soar!

Our marketing and coaching professionals community can help you take your marketing to the next level. Sign up for Expert Circle today to learn more about marketing and get expert content creation and promotion tips. Join now and start connecting with like-minded individuals and learning from the best.

Tags: content creationDigital LandscapeKeywordsLong-Form Blog PostsOnline PresenceRepurpose ContentSearch EnginesUser EngagementVisualsWritten Content
Share1Tweet4Share6SendShareSend

Ruta Barlote

Related Posts

Write an Article: The impact of emerging technologies on business operations
Uncategorized

Write an Article: The impact of emerging technologies on business operations

May 19, 2023
24
Write an Article: Creating a winning marketing strategy in a competitive marketplace
Uncategorized

Write an Article: Creating a winning marketing strategy in a competitive marketplace

May 19, 2023
22
Write an Article: Crisis management and business continuity planning
Uncategorized

Write an Article: Crisis management and business continuity planning

May 19, 2023
25
Write an Article: Managing a diverse workforce
Uncategorized

Write an Article: Managing a diverse workforce

May 19, 2023
28
Write an Article: Strategies for scaling a business while maintaining quality
Uncategorized

Write an Article: Strategies for scaling a business while maintaining quality

May 19, 2023
23
Write an Article: Improving customer experience and loyalty
Uncategorized

Write an Article: Improving customer experience and loyalty

May 19, 2023
8
Write an Article: Navigating the challenges of digital transformation
Uncategorized

Write an Article: Navigating the challenges of digital transformation

May 19, 2023
10
Write an Article: Implementing sustainable business practices
Uncategorized

Write an Article: Implementing sustainable business practices

May 19, 2023
15
person using both laptop and smartphone
Digital Marketing

How social listening and 3rd party conversations boost brand reach (and how they could work for you)

May 12, 2023
23
Blogging for coaches: the DO’s and DON’Ts
Coaching and Mentoring

The ultimate guide to content marketing for coaches and consultants: A/B Testing part VI

May 2, 2023
39
Next Post
Start Your Own Freight Brokerage Business, 5th Edition

Start Your Own Freight Brokerage Business, 5th Edition

The Social Network (2010) Movie Review

The Social Network (2010) Movie Review

Start Your Own Grant Writing Business: Your Step-By-Step Guide to Success (StartUp Series) 2nd edition by Entrepreneur Press (2012) Paperback

Start Your Own Grant Writing Business: Your Step-By-Step Guide to Success (StartUp Series) 2nd edition by Entrepreneur Press (2012) Paperback

Call to Action

Categories

  • Book and Movie Club
    • Book Review
    • Business Library
    • Movie review
  • Business Management
    • Accounting
    • Careers and Education
    • HR & Recruitment
    • Startup
  • Current Affairs
    • Notes From Ukraine
  • Email Marketing
  • Expert Panel
  • Finance
    • Investing
  • Get Featured
  • Leadership
    • Coaching and Mentoring
    • Motivational
  • Lifestyle
  • Marketing
    • Blogging
    • Branding
    • Design
    • Digital Marketing
    • Email Marketing
    • Networking
    • Podcast
  • Sales
    • Objection Handling
  • Uncategorized
  • Write an article

Advertisement

Black Friday Week 2021 v2

Categories

  • Book and Movie Club (239)
    • Book Review (18)
    • Business Library (212)
    • Movie review (3)
  • Business Management (41)
    • Accounting (1)
    • Careers and Education (5)
    • HR & Recruitment (11)
    • Startup (6)
  • Current Affairs (18)
    • Notes From Ukraine (18)
  • Email Marketing (3)
  • Expert Panel (13)
  • Finance (1)
    • Investing (1)
  • Get Featured (12)
  • Leadership (47)
    • Coaching and Mentoring (8)
    • Motivational (12)
  • Lifestyle (10)
  • Marketing (79)
    • Blogging (25)
    • Branding (3)
    • Design (2)
    • Digital Marketing (30)
    • Email Marketing (5)
    • Networking (4)
    • Podcast (2)
  • Sales (4)
    • Objection Handling (1)
  • Uncategorized (12)
  • Write an article (1)

An Award-winning Platform

Top categories on Expert Circle

  • Book Club
  • Business Management
  • Leadership
  • Marketing & Sales

Opportunities on Expert Circle

  • Branded Content
  • Promote Your Website
  • Media Pack
  • Get Featured
  • Expert Panels
  • Terms and Conditions
  • Privacy Policy

© 2021 Expert Circle

No Result
View All Result
  • All posts by Experts
  • Get Featured
  • Expert Panels
  • Promote Your Website
  • Branded Content
  • Media Pack

© 2021 Expert Circle

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.