The Direct Mail Solution
Craig Simpson and Dan S. Kennedy
(TRUE BEFORE THE INTERNET AND TRUE NOW). Direct mail marketing specialist Craig Simpson, joined by millionaire maker Dan Kennedy, reveals eye-opening facts about the power of direct mail, including this: IT WORKS.
Shutting down the misconceptions surrounding “new” versus “traditional” media, Simpson and Kennedy spotlight the only truths that matter—why among numerous surveys, direct mail consistently holds the #1 spot for customer acquisitions and retention, and how, if done right, it can increase your business by tenfold. Benefiting from the author’s combined 30 years in direct marketing, you will master guidelines for what works and what doesn’t, gain powerful insight from real-life business campaigns, and learn step-by-step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales.
Craig Simpson is the owner of Simpson Direct, Inc., a direct marketing firm based in Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions in revenue for his clients. His direct marketing company sends out nearly 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water to technical software, retail stores, real estate investment, financial services, health products, diet programs, insurance, and even wholesale clothing. He lives in Grants Pass, OR.