The Advertising Solution
Craig Simpson with Brian Kurtz
Create Legendary Marketing Campaigns with The Advertising SolutionDistilling the wisdom of the world’s greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveals the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.
Coached by Simpson and Kurtz, you’ll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.
Craig Simpson has managed thousands of marketing campaigns and has grossed hundreds of millions in revenue for his clients for more than 15 years. He is the owner of Simpson Direct, Inc., an Oregon-based direct marketing firm, and a respected speaker and presenter on the topic of direct marketing.
Brian Kurtz is the founder of Titans Marketing and a serial direct marketer responsible for sending billions of marketing impressions in all media and selling tens of millions of books and subscriptions over the last 35+ years.
