Even though Social Media marketing is not a new thing and most of us have our personal social media accounts, starting social media marketing for a business is a bit more tricky than managing an individual account.
When I took over the marketing department at Vacancysoft back in 2016 I felt overwhelmed by the number of things I had to keep in mind and to consider when working with the brand online.
I now assembled shot and straight to the point list of things you have to think of when starting posting on social media as a business:
- The first step with any social media channel is to determine your goals.
- Aim to produce interesting content relating to your audience. By providing high quality, problem-solving content you will be building expertise, authority, trust and even celebrity.
- Choose the right platform. Which platform your personas/prospects/clients most likely to use? There is little point setting up and maintaining a social media presence on platforms which your clients/users don`t visit much.
- Make sure that you are setting up a profile consistent with your brand identity (logo, messaging, keywords)
- Let your audience get to know you. Your social media posts are a great way for your potential clients to get to know you and your personality.
- Having an image in your posts is really important, but where ever possible use original images rather than stock images
- Make sure you have a call to action (CTA) along with your posts. Always try to engage your audience and tell them what to do next i.e comment, share, call your office, head on over to your website, download your special report etc.
- Make sure to interact with your audience. Respond in a timely manner to questions and comments
- Post regularly. It’s a noisy and busy world out there and if you want to stay in the forefront of your community’s mind then you need to be consistent with your posting. Posting once or twice per day seems to be the sweet spot for engaging your audience and not annoying them. Use a scheduling tool to save on posting every day.
- Breakthrough the noise by posting at non-peak times. One of the tips, post on Saturdays and Sundays and post after regular work hours.
- Send your audience to your blog with link posts. Link posts that use the built-in Facebook link format receive twice as many clicks compared to links typed into a photo update. Simply copying and pasting your article/blog URL into the composer window is all it takes. Link posts take advantage of meta-tags from the webpage, including information title, description, and photos.
- Videos on Facebook are most likely to reach and engage audiences. Keep your videos short, shorter videos generate more interactions on average. The sweet spot for video length is 60 to 90 seconds (unless you’re doing Facebook Live)
- Upload video directly to Facebook / Linkedin. If you want to increase the likelihood of your videos being shared then be sure to be uploading your videos directly to Facebook rather than simply sharing links from video hosting sites like Youtube or Vimeo
- Go Live. 20% of all Facebook videos are broadcasted live and the daily watch time for live videos had quadrupled in the last year.
- Boost your posts. Facebook’s, Twitter and Linkedin algorithms make it more difficult than ever to have our content seen by your audience. Boosting your post can be a great way to amplify your message. Make sure to set a budget and to keep control over it, to avoid overspending.
- Share relevant and helpful content from other sources.
