No B.S. Marketing to the Affluent by Dan S. Kennedy
Dan S. Kennedy
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to reposition your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor.
Learn how to sell to those who will always be spending.
- Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples.
- E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible
- Stop Selling Products and Services: Learn how selling aspirations and emotional fulfilment is more profitable.
- StorySelling™: Learn how to scale the affluents’ “sales wall.”
- Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- The Magic Language Of “Membership”: How to apply to any business for the affluent – from pizza shops and medical practices to retail stores and pet hotels.
Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
