No B.S. Direct Marketing, 2nd Edition
Dan S. Kennedy
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results, and direct marketing guru Dan Kennedy can take you there. Dan and his special guest contributors are all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., at using in ‘ordinary’ businesses, including retail stores, restaurants, sales careers reveal their radically different, super profitable methods and share actual advertising and marketing examples from their businesses.
Discover customer-getting, sales-boosting tactics you never knew existed and master Dan’s 10 Rules to Transforming Your Business into an Infinitely More Powerful Direct Marketing Business: Rule #1: There Will ALWAYS Be an Offer or OffersRule #2: There Will Be Reason To Respond Right NowRule #3: You Will Give Clear InstructionsRule #4: There Will Be Tracking, Measurement, And AccountabilityRule #5: Only No-Cost Brand-BuildingRule #6: There Will Be Follow-UpRule #7: There Will Be Strong CopyRule #8: It Will Look Like Mail-Order AdvertisingRule #9: Results Rule. Period.Rule #10: You Will Be A Tough-Minded Disciplinarian And Put Your Business On a Strict Direct Marketing Diet DETAILS INSIDE!FREE Glazer-Kennedy University Webinar SeriesFREE Elite Gold Insider’s Circle Membership*FREE Income Explosion Guide & CD FREE Income Explosion FAST START Tele-Seminar.
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
