No B.S. Grassroots Marketing
Dan S. Kennedy and Jeff Slutsky
Called the professor of harsh reality, Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business, you’re vulnerable to distant online discounters, big box retailers, and other competition; you’ve got to do more than merely get customers’ you have to keep them FOR LIFE. And, you have to win them over where your competition can’t’ at the street level.
Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals and build a thriving business for the long term.Covers:9 inconvenient truths of grassroots marketing. Zero-Based Marketing’ is the solution when you figure out traditional and non-traditional marketing is failing you. How to use the media as an extension of personality and relationship’ NOT a substitute for it.
Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)On-site promotions increase revenue without spending money, time or leaving your operation How to use and how to waste dollars on the Internet and other technology Plus: FREE Glazer-Kennedy University Webinar Series FREE Elite Gold Insider’s Circle Membership*FREE Income Explosion Guide & CD FREE Income Explosion FAST START Tele-Seminar.
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.