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Home Book Club

Networking Like a Pro: Turning Contacts into Connections

Ivan Misner and Brian Hilliard

by Carla Banez
January 18, 2023
in Book Club, Business Library
Reading Time: 3 mins read
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Networking Like a Pro, 2nd Edition

Ivan Misner and Brian Hilliard

It’s easy to feel like networking is a waste of time, energy, or money—but that means you’re doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you’ll discover strategies that go beyond collecting business cards and turning networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life.

You’ll learn how to: Attract the right people with a carefully crafted, Unique Selling Proposition. Gain your most valuable customers with referrals from networking partners and make your best first impression with the 12 x 12 x 12 Rule. Choose networking events and activities that best fit your needs build and expand your network with a calculated follow-up strategy avoid behaviours that damage your reputation and push potential partners away plus, gain access to worksheets, templates, and the Networking Scorecard designed to help you get the most out of your network. If you’re ready to build connections that turn relationships into profitable customers, Networking Like a Pro is for you!  

IVAN MISNER is the Founder and Chief Visionary Officer of BNI, the world’s largest business networking organization. BNI was founded in 1985. The organization now has over 7,000 chapters throughout every populated continent of the world. In 2015, BNI Members generated more than $9.3 billion in closed business. Dr Misner’s PhD is from the University of Southern California. He is a New York Times Bestselling author who has written 21 books, including his latest release, “Who’s In Your Room?” He is a columnist for Entrepreneur.com and has taught business management at several universities throughout the United States. In addition, he is the Senior Partner for the Referral Institute, a referral training company with trainers around the world. Called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts to Watch” by Forbes, Dr Misner is considered one of the world’s leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York. Times, as well as numerous TV and radio shows, including MSNBC, CNN, the BBC and The Today Show on NBC.

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Carla Banez

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