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Home Book Club

Million Dollar Web Presence: Leverage The Web to Build Your Brand and Transform Your Business

Chad Barr & Alan Weiss

by Carla Banez
January 17, 2023
in Book Club, Business Library
Reading Time: 2 mins read
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Million Dollar Web Presence: Leverage The Web to Build Your Brand and Transform Your Business
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Million Dollar Web Presence

Chad Barr & Alan Weiss

Using the unmatched reach of the web, entrepreneurs are empowered to take a more tactical, brand-driven approach to attract new clients and reinforce the relationships with their current clientele’ quickly raising the bar to produce better results for their brand and their business.

Starting with their website, Weiss and Barr reveal five critical areas that can be immediately enhanced to emphasize creditability and instantly build trust among visitors. Entrepreneurs also discover how to outfit their sites with new tools, products and offerings that pull visitors in, keep them captivated, and compel them to keep coming back. Weiss and Barr then coach thought leaders in capitalizing on today’s social web, delivering a strategic plan to uncover opportunities in online communities, social networks, and other popular platforms’ allowing them to showcase their greatest business draw: their expertise. 

Entrepreneurs also learn which components are critical to their success as thought leaders, gaining valuable insight into trending technologies like mobile devices to help them determine which avenues are of the greatest gain. Offering support such as assessments, real-life examples, screenshots, and access to free downloads, tutorials, and more, Weiss and Barr deliver a comprehensive plan to help entrepreneurs enhance their online efforts and strategically elevate their brand and, ultimately, their business.  

Alan Weiss, Ph.D., is a consultant, speaker, and author of 45 books, including the bestseller Million Dollar Consulting. His consulting firm, Summit Consulting Group, Inc., has attracted clients such as  Hewlett-Packard, Mercedes-Benz, The New York Times Corporation, and over 500 other leading organizations. Read more from Weiss at blog, contrarianconsulting.com, and online community, alansforums.com.

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Carla Banez

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