Marketing & Sales

When writing a post, documentation, marketing content, or training materials, keeping the audience in mind is an important step in...

Twitter is an absolute great platform where a business can interact more with customers and ensure that they get more...

There’s nothing more important in the world of sales than closing. Mastering sales closing techniques will save a lot of...

Podcasting is still a big thing these days! So I decided to look into how to start a podcast for...

First of all, what is digital marketing?  We can describe digital marketing as the part of marketing that utilizes the...

Often people can mistakenly think that better objection handling is the silver bullet to sales success. I have lost track...

Why are podcasts important? Businesses must find new ways to transition their operations and create outside-the-box strategies to maintain their...

Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on identifying your “ideal customer profile” (ICP) and then...

Do you have a clear digital marketing strategy for 2022? After a rocky 2020 and very uncertain 20201 businesses are...

Marketing tools are essential on the way to the success of every marketing campaign and marketing effort in general.  They...

Storytelling is an amazing method for correspondence and it's likewise an incredible method to draw in new clients to your...

This July, Google Search Liaison announced a Google Core update regarding the quality of content published by websites. Therefore, there...

Every happy relationship consists of many moments spent together, shared experiences, and adventures, the best of which become stories to...

Finding the best design tool Although it is a bit hyperbolic to say there’s a tool we cannot live without,...

Different hosting platforms allow marketers to create websites and publish their content online. But merely publishing blogs/articles will not be...

“Marketing is storytelling. The story of your product, built into your product. The ad might be part of it, the...

2020 and 2021 are the definition of difficult. At least we all were forced to learn, adjust, and improve—the same...

Starting a business is crazy tough but I've made it into my fourth year, have repeat customers, am winning new...

Have you given up on email marketing? You are not the only one; many might even say that email marketing...

According to Moz “SEO is the practice of increasing the quality and quantity of traffic to your website through organic...

One of the most compelling social media marketing strategies for any business has been around since the dawn of time:...

For years now, people are disturbed about how difficult it is to write amazing blog posts. And yeah, let’s be...

Writing a good and well thought out headline is vital for catching the eye of your audience. With this being...

Picture it, a beige boardroom, with monotonal furniture, 'inspiring' wall-art of quotes like 'Teamwork makes the Dream work' and 'The...

What is Yoast SEO? Yoast SEO handles search engine optimization. It is particularly useful because it provides premium SEO at...

People invest time into networking for a multitude of reasons. Be it for Business Development, raising investment, for recruiting purposes...

Many entrepreneurs want to start blogging but are wary of the time commitment and wonder about the outcome of all...

The Importance of Digital Marketing for B2B Businesses In this day and age, it is essential for B2B businesses to...

What is Expert Circle? Expert Circle is a favourable resource for content marketers with elements of a social media network. It...

Tired of chasing after individual clients for your business?  Winning new clients isn't easy. Andy Harrington, Sunday Times Best Selling...