Kickass Copywriting in 10 Easy Steps
Susan Gunelius
You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you to step by step and shows you how to create marketing messages that capture attention and boost profits. Susan Gunelius cuts through the clutter and gives you an immediate solution to success—the 10-step Copywriter’s Outline.
In ten easy-to-follow steps, uncover the secrets behind the effective, results-driving copy, learn the do’s and don’ts of effective copywriting, and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Susan Gunelius has spent more than a decade developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. She is a freelance writer, copywriter and professional blogger on the topics of business, branding and marketing.
