Expert Circle
  • Get Featured
  • Content platform
  • Media Pack
  • About Us
No Result
View All Result
Expert Circle
No Result
View All Result
Home Marketing

How to write an effective headline

by Expert Circle
September 18, 2023
in Marketing
Reading Time: 4 mins read
0
person using macbook pro on brown wooden table
1.8k
SHARES
6.3k
VIEWS
Share on LinkedinShare on Twitter

Writing a good and well thought out headline is vital for catching the eye of your audience. With this being the case, it is also important to understand that headlines should include keywords for SEO. The ultimate goal you should find yourself working towards is making your headline extremely clickable.

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy

In the list below there are some major points to remember for when you are creating your perfect headline:

  1. Use specific numbers/digits & data in your headline – it is often much more attractive to someone when headlines contain numbers. It is a sign of simplicity showing that it is easy to follow and people who click on it will not get lost. For example, saying “the 10 best ways….” Is significantly better than saying “the ten best ways….”.
  2. Write more headlines – this may come across as an obvious tip but is still very important. Repetition and practice in writing headlines with guidance provided will certainly improve your headlines.
  3. Teaching people in your headline – writing a headline that is expressing how someone could learn a new skill is a very effective way of getting more clicks. The use of things like “a beginners guide” or “In 5 minutes learns how to”
  4. Write headlines that are easy to understand – the moment a potential reader stumbles on your web page from anywhere, they should not need any help to figure out what you’re talking about.
  5. Create a sense of urgency with immediate effect – the reality for most people is that they don’t want to hang around and wait. Therefore, adding words like right now, today, immediately etc to your headline will attract people to wanting to know how they can gain something so quickly from you
  6. What is in it for the customer? – you have to remember that it is always important to put yourself in the shoes of your customer and think is there enough benefit that you could receive from what you are offering. A good approach to overcoming this would be through emotional words
  7. The use of adjectives – adding interesting adjectives to your headline may make a more enjoyable read to your audience as well as filling them with more intrigue. For example, “5 effective ways…” sounds a lot better than “5 ways…”
  8. Remember SHINE – Specificity – Make sure you are being specific enough so that there is a level of originality and so there is no uncertainty to what you are. Helpfulness – people appreciate how much you are willing to help them so including this in your headline will make a positive impact. Immediacy – making sure what you are offering in your headline expresses that people don’t have to wait around to find out what is on offer from you. Newsworthiness – it is important to think to yourself whether your headline will be good enough to be reported on after success from increased traffic. Entertainment value – one of the most important things is making sure it is engaging. You want your headline to set the reader up with excitement and be filled with a certain level of desire to read what you have to say.
  9. Be very specific – the web is very saturated and so there will be headlines that are very similar to others. It is important to make sure you are as unique as possible with your headline. A good example to look for inspiration from is Neil Patel. He creates very specific headlines that are also engaging and intriguing.
  10. Measure your headline success – it is very important to note what headlines are performing well. You can compare and contrast between another that may have not performed as good and see what parts you included were the difference

If you are someone who is interested in guest blogging then it is recommended for you to look at how to create the perfect headline in depth and then come on over to a post all about the 11 benefits of guest blogging. As well as this, be sure to check out our post on building your brand through content. This post provides you with what you need to know after executing your headline for your content.

If you have any questions and/or ideas to send to our editorial team, get in touch:

Please enter your email, so we can follow up with you.
Share128Tweet458Share732SendShareSend

Expert Circle

Expert Circle is a content marketing platform for professionals who want to position themselves as an expert and a thought leader utilizing the power of a written word!

Related Posts

getresponse
Marketing

Why GetResponse? Choosing the Best Marketing Platform – A 2023 Review

September 25, 2023
5
Expert Opinion: AI in marketing
Collaborative Articles

Collaborative article: AI in Marketing – Blessing or Curse?

September 11, 2023
31
SEO
Marketing

Why You Should Use Expert Circle to Unlock Your SEO Success

September 18, 2023
12
Ad manager best practices
Marketing

Essential Guidelines for Hiring Ad Managers

September 11, 2023
571
How to Develop a Content Strategy: Insights from Expert Panellists on Quality Content, SEO, and Cultural Influence
Marketing

How to Develop a Content Strategy: Insights from Expert Panellists on Quality Content, SEO, and Cultural Influence

September 18, 2023
303
Mastering Web Content: A Comprehensive 10-Step SEO Guide
Marketing

Mastering Web Content: A Comprehensive 10-Step SEO Guide

June 23, 2023
803
Effective Networking
Marketing

Write an Article: The art of effective networking and relationship building

September 18, 2023
37
How social listening and 3rd party conversations boost brand reach (and how they could work for you)
Marketing

How social listening and 3rd party conversations boost brand reach (and how they could work for you)

September 18, 2023
298
A B testing in marketing
Coaching and Mentoring

The ultimate guide to content marketing for coaches and consultants: A/B Testing part VI

September 18, 2023
281
The ultimate guide to content marketing for coaches and consultants: How to choose the right Call-To-Action part V
Marketing

The ultimate guide to content marketing for coaches and consultants: How to choose the right Call-To-Action part V

September 18, 2023
631
Next Post
Do You Know What Your Customers Really Want?

Do You Know What Your Customers Really Want?

Inclusive IT logo

Working remotely with disabilities

Start with why – Book Review

Start with why - Book Review

Advertisement

Black Friday Week 2021 v2

Categories

  • Book and Movie Club (27)
    • Book Review (18)
    • Movie review (3)
  • Business Management (45)
    • Accounting (2)
    • Careers and Education (7)
    • HR & Recruitment (12)
    • Startup (6)
  • Collaborative Articles (19)
  • Current Affairs (21)
    • Notes From Ukraine (21)
  • E-Books (1)
  • Finance (1)
    • Investing (1)
  • Leadership (52)
    • Coaching and Mentoring (8)
    • Motivational (13)
  • Lifestyle (10)
  • Marketing (79)
  • Sales (4)
    • Objection Handling (1)
  • Share your expertise (18)
  • Uncategorized (1)
  • Write an article (27)

Leadership

3 peaks
Leadership

Why Team Challenges, like the 3 Peaks Challenge, are Crucial for Strengthening Client and Company Relationships

by Andy Hale
September 22, 2023
0
8

In modern business where innovation and collaboration are paramount, the significance of fostering strong relationships with both clients and within...

Read more
KPIs

Collaborative article: Which KPIs Should You Track to Keep Your Team Accountable?

September 11, 2023
43
HR

Unlocking Competitive Advantage: The Critical Role of ‘Time to Proficiency’ Metrics in HR

September 12, 2023
9
Enhancing Workplace Productivity: Expert Insights on Building a Productive Culture and Implementing Strategic Changes

Enhancing Workplace Productivity: Expert Insights on Building a Productive Culture and Implementing Strategic Changes

August 18, 2023
204
Unlocking the Power of Mentoring and Coaching: Expert Insights on the Benefits

Unlocking the Power of Mentoring and Coaching: Expert Insights on the Benefits

August 18, 2023
186
Improving Sense of Belonging in Organisations: Expert Insights for Success

Improving Sense of Belonging in Organisations: Expert Insights for Success

August 18, 2023
55
A B testing in marketing

The ultimate guide to content marketing for coaches and consultants: A/B Testing part VI

September 18, 2023
281
Audience Engagement Strategies

The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part II

September 18, 2023
218

Marketing

getresponse

Why GetResponse? Choosing the Best Marketing Platform – A 2023 Review

by Tilly Little
September 25, 2023
0
5

In digital marketing, businesses are always striving for the attention of their target audience, the importance of effective email marketing...

Expert Opinion: AI in marketing

Collaborative article: AI in Marketing – Blessing or Curse?

by Rasika Deshpande
September 11, 2023
0
31

In the ever-evolving landscape of marketing, AI in Marketing has emerged as a game-changer. Technological advancements in marketing have consistently...

SEO

Why You Should Use Expert Circle to Unlock Your SEO Success

by Expert Circle
September 18, 2023
0
12

In digital marketing staying ahead requires a strategic approach that leverages the latest tools and techniques. While social media has...

Ad manager best practices

Essential Guidelines for Hiring Ad Managers

by Larysa Hale
September 11, 2023
0
571

In today's digital landscape, the importance of hiring a trustworthy ad manager cannot be overstated. Unfortunately, many businesses have fallen...

How to Develop a Content Strategy: Insights from Expert Panellists on Quality Content, SEO, and Cultural Influence

How to Develop a Content Strategy: Insights from Expert Panellists on Quality Content, SEO, and Cultural Influence

by Tilly Little
September 18, 2023
0
303

We called experts from across the country to contribute to our panel question “How to develop a content strategy”. The...

Business Management

  • All
  • Business Management
KPIs
Business Management

Collaborative article: Which KPIs Should You Track to Keep Your Team Accountable?

by Rasika Deshpande
September 11, 2023
0
43

The first question that arises when we think about team productivity is: How do you ensure your team stays on...

Read more
Embark on an Exciting Journey in Industrial Engineering
Careers and Education

Embark on an Exciting Journey in Industrial Engineering

by Andy Hale
July 17, 2023
0
152

Are you on the lookout for a career that combines innovation, problem-solving, and a meaningful impact on society? Look no...

Read more
Decoding AI in Recruitment: Spotting ChatGPT in CVs – 7 Unmistakable Signs
Business Management

Decoding AI in Recruitment: Spotting ChatGPT in CVs – 7 Unmistakable Signs

by Larysa Hale
July 14, 2023
0
475

In today's AI-driven job market, an eye-opening trend is unfolding. A recent poll reveals that a robust 88% of job...

Read more
  • Terms and Conditions
  • Privacy Policy

© 2021 Expert Circle

No Result
View All Result
  • Get Featured
  • Content platform
  • Media Pack
  • About Us

© 2021 Expert Circle

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.