Expert Circle
  • Get Featured
  • Content platform
  • Services
  • About Us
No Result
View All Result
Expert Circle
No Result
View All Result
Home Marketing

How to Develop a Content Strategy: Separating content into 2 main categories

by Benj Arriola
July 7, 2023
in Marketing
Reading Time: 2 mins read
0
How to Develop a Content Strategy:  Separating content into 2 main categories
1
SHARES
5
VIEWS
Share on LinkedinShare on Twitter
I generally separate my content into 2 main categories. Content for:
  1. Products/Services
  2. Content Marketing

Content for products and services highlights all the information a website visitor needs to know about a product or service. This may be across a few pages or thousands of pages or more, depending on the nature of the product or service. The content here helps the potential customer make the buying decision. The content should help influence or compel them to buy.

But when we talk about content for products and services for sites with 100k to millions of pages, some type of algorithmic optimization should also be implemented. This is dependent on the richness of the structured data on every page that can help formulate rules for the default values of various page elements, such as the title tag, meta description, image alt text, headings etc.

While content used for content marketing purposes, even if they may also help convert into a sale of a product or service, another use of the content in content marketing is to also improve popularity of the webpage. Content marketing pages are often featured in a blog, but they may also be in other forms such as FAQs, knowledge bases, forums, how-to guides, and more. Content will not always be only text, but can also be in various forms, such as images, videos, interactive pages like quizzes, games, surveys, downloadable pdfs, software, tools, etc.

The content here intends to be more engaging, and promotes to get the content shared on social media to increase visibility. Topics here stretch the relevance of simply selling a product or service. It can talk about the application of it, or tips and tricks, other use cases, events, or things that are just interesting, informative or even inspiring.

As more people see this content, it helps improve brand visibility, thus improving brand recall which helps general demand. And as an after effect also, more potential natural links go to these useful pages, which also helps out in SEO ranking.

Benj Arriola

Senior SEO Director, ForwardPMX/Assembly

ShareTweetShareSendShareSend

Benj Arriola

Related Posts

Outgrow
Marketing

Top Online Marketing Tool That will Accelerate Your Business Growth

November 24, 2023
5
Best Press Release distribution system
Marketing

Why Do We Need Press Release Distribution System

November 22, 2023
5
Murf AI
Marketing

How To Use Murf AI To Create Realistic Voiceovers

November 22, 2023
5
Content Marketing
Marketing

How High Quality Content Marketing Services Drive Business Growth

November 22, 2023
6
Murf AI
Marketing

The Best Realistic Text-Speech AI Tool

November 20, 2023
6
Guest Posting
Marketing

The Best Guide For Guest Posting 2023

November 16, 2023
6
SocialBee
Marketing

The Ultimate Guide To Social Media Management

November 15, 2023
6
InboxAlly Marketing Tool Review 2023 – Is It Worth It?
Marketing

InboxAlly Marketing Tool Review 2023 – Is It Worth It?

November 13, 2023
5
24-7 Press Release
Marketing

Transform Your Business with the Right Press Release Distribution System

November 10, 2023
7
SocialBee
Marketing

The Best Timesaving Social Media Management Tool 2023

November 9, 2023
8
Next Post
How to Develop a Content Strategy: The question is, is it valuable?  

How to Develop a Content Strategy: The question is, is it valuable?  

Storytelling as a marketing tool for professional services.

Storytelling as a marketing tool for professional services.

Salary Transparency or Company Downfall?

Salary Transparency or Company Downfall?

Advertisement

Categories

  • Book and Movie Club (28)
    • Book Review (19)
    • Movie review (3)
  • Business Management (52)
    • Accounting (2)
    • Careers and Education (8)
    • HR & Recruitment (13)
    • Startup (6)
  • Collaborative Articles (27)
  • Current Affairs (21)
    • Notes From Ukraine (21)
  • E-Books (2)
  • Finance (1)
    • Investing (1)
  • Leadership (55)
    • Coaching and Mentoring (8)
    • Motivational (14)
  • Lifestyle (10)
  • Marketing (115)
  • Sales (4)
    • Objection Handling (1)
  • Share your expertise (27)
  • Write an article (27)

Leadership

PM Forum Skills Development Platform
Leadership

How does PM Forum’s Skills Development Platform Help Professionals with their CPD

by Victoria Bond
November 10, 2023
0
15

In today's fast-paced professional world, the importance of continuous learning cannot be overstated. It's not merely a choice; it's a...

Read more
storytelling in leadership
Leadership

The Transformative Power of Stories in Leadership: Crafting a Compelling Narrative

by Richard Chaplin
November 10, 2023
0
9

In the tapestry of human history, the Power of Stories in Leadership has woven the fabric of civilizations. From the...

Read more
Female Entrepreneurs
Motivational

Top 5 female Entrepreneur Blogs To Follow

by Olivia Davies
October 3, 2023
0
21

Following blogs of successful female entrepreneurs can be a transformative experience for aspiring women in business. The following blogs serve...

Read more

Marketing

Outgrow

Top Online Marketing Tool That will Accelerate Your Business Growth

by Tilly Little
November 24, 2023
0
5

In online marketing businesses are constantly searching for innovative tools to propel their success. With the digital landscape evolving at...

Best Press Release distribution system

Why Do We Need Press Release Distribution System

by Expert Circle
November 22, 2023
0
5

In the fast-paced digital landscape, businesses are faced with the challenge of standing out amidst the online cacophony. In this...

Murf AI

How To Use Murf AI To Create Realistic Voiceovers

by Tilly Little
November 22, 2023
0
5

In artificial intelligence, Murf AI stands out as a powerful tool for those seeking to enhance their creative projects with...

Content Marketing

How High Quality Content Marketing Services Drive Business Growth

by Expert Circle
November 22, 2023
0
6

Businesses are increasingly recognising the pivotal role of content marketing in driving growth. High-quality content marketing services have emerged as...

Murf AI

The Best Realistic Text-Speech AI Tool

by Expert Circle
November 20, 2023
0
6

You may have encountered videos on social media featuring text-to-speech technology, characterised by a monotonous and robotic voice, either male...

Business Management

  • All
  • Business Management
Unlocking Employee Engagement: A Holistic Approach for Professional Services Firms
Business Management

Unlocking Employee Engagement: A Holistic Approach for Professional Services Firms

by Richard Chaplin
November 21, 2023
0
5

Employee engagement, a pivotal metric in the corporate landscape, has stagnated at a disheartening 30%, as reported by Gallup. This...

Read more
Engineering
Business Management

3 Tips For Managing A Successful Engineering Team 2023

by Andy Hale
November 8, 2023
0
5

As an engineering manager at, it is one's aspiration to kindle enthusiasm and motivation within your  team, fostering a sense...

Read more
management skills
Business Management

3 ways to develop effective team management skills

by Andy Hale
November 2, 2023
0
8

In effective team management, there exist three pivotal pillars that underpin a thriving and successful workplace: Transparency, Communication, and Encouragement...

Read more
  • Terms and Conditions
  • Privacy Policy

© 2021 Expert Circle

No Result
View All Result
  • Get Featured
  • Content platform
  • Services
  • About Us

© 2021 Expert Circle

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.