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How to Align Sales and Marketing Teams – Useful tips

by Larysa Hale
March 21, 2022
in Marketing, Sales
Reading Time: 2 mins read
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How to Align Sales and Marketing Teams – Useful tips
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It is important that both Sales and Marketing teams are aware of who is doing what and how the business benefits from it. I found that regular meetings worked very well for us. This is a forum where both teams are discussing what they are up to and how Marketing can support Sales, or where Sales gives feedback on what worked and what didn’t.

Sales

– The organized communication process of a lead through the sales process. The sales team is responsible for the physical selling process of a product or service and catalyzing the exchanging of a commodity for money through various stages.

Marketing

– The strategy, exposure and initial communication with prospects, raising awareness of and about the product or service through a range of creative and structured channels with the intention of generating leads to begin the sales process.

A lot of misunderstandings between the two teams were resolved effectively thanks to this. We started with weekly meetings and when we reached the point where everyone is on the same page we decreased the frequency of meetings to once a month.

Here are a few key tips:

  • Meetings should always be led by one person
  • There should always be pre-set agenda that covers plans/achievements of both teams
  • Make sure to keep notes during the meeting and send a follow-up email to everyone – this helps to keep to what was agreed
  • If teams are big, it might be better to hold meetings between team leaders/representatives and have a general meeting once a quarter
  • Improve the experience of your potential customers
  • Streamline the passage of leads through the sales funnel
  • Ensure good business opportunities
  • Have more objective and transparent goals

If you want to start reaping all the benefits of sales and marketing alignment, digital transformation is your answer. Put the right people, processes and technologies in place to help them collaborate seamlessly, eliminate the blame game and turbocharge revenues.

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Larysa Hale

Larysa Chaplin is an Award-winning executive with over 12 years of experience in marketing and business management. Founder of Expert Circle a thought leadership platform that reached over 300k views in just six months from the day it was launched in January 2021. Now Expert Circle expanded its offer to business growth consultancy and services. Larysa specialises in business growth, digital marketing growth and helps her clients get in front of people and win business, build business and professional profiles to increase credibility and position oneself as a thought leader. With Executive MBA, the Chartered Institute of Marketing (CIM) and a PhD under her belt, she managed to build a 20k network of professionals in the UK and worldwide. She has a proven track record of scaling a start-up business from a valuation of £200k to over £4m and readied for VC investment; delivering content marketing strategy which results in businesses being featured in Forbes, Reuters, Bloomberg, FT, Daily Mail, CITY A.M., The Law Society Gazette, CNBC, The Banker, Global Recruiter.

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