Guerrilla Marketing Field Guide
Jay Conrad Levinson and Jeannie Levinson
Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 manoeuvres—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to produce immediate marketing results without consuming your cash or wasting your time.
From delivering a powerhouse elevator pitch to mastering media, each manoeuvre is a marketing mission accomplished. BONUS MATERIAL INCLUDED! 200 + Guerrilla Marketing and Social Media Weapons8 elements to emphasize on your website and 20 questions to ask12. Most common internet marketing mistakes to avoid tragic and magic copywriting tips.
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and appear in 62 languages. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
