Franchise Your Business by Mark Siebert
Franchise Your Business, and Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to: Evaluate your existing businesses for franchisabilityIdentify the advantages and disadvantages of franchisingDevelop a business plan for growth on steroids, evaluate legal risk, obtain necessary documents, and protect the intellectual property create marketing plans, build lead generation and branding for a new franchise. Cultivate the franchisee-franchisor relationship
Mark Siebert founded the iFranchise Group, a franchise consulting organization. He is an expert in evaluating companies’ franchise ability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-up franchisors.