It’s fail or scale
Scaling your business means to ensure your business has a “life of its own.” Obviously, everyone wants to scale their business, but you need a safety net to prevent failure. When starting out, you need to put the majority of your effort into creating a predictable source of income. Think about scalability, but not too much at this point. In other words, have the basics down before you graduate to the bigger leagues.
When it comes to scalability, we consider three important components of your business: the product, your personality, and your systems. It’s hard to scale when your business primarily thrives on product or your personality. For example, if your personality goes away, so does the business. To prevent such a disaster and to scale up, base your business upon a good system. This means to work on creating an excellent platform to propel your business or having a multistep structure that draws attention to your content and product(s). Because systems are the most sturdy, they provide the most support in scaling up.
Start scaling your business
So far, we’ve given you a crash course in staying grounded, but it is also important to think big when you try to scale up. Not thinking big will stifle your vision. Make sure to stick to your vision and be consistently on the move, not celebrating after every incremental victory. You need to realize your weaknesses and leverage your strengths. For instance, if someone else handles logistics better than you, have them handle it! Also, don’t be afraid to spend extra time brainstorming ways to attain the highest returns even if it feels difficult at times. It will pay off.
Follow these pointers and you’ll be on your way to scaling up your business. With grit and determination, you’ll soon be “working on your business instead of working in it.“
Here are some questions for you to think about:
- Do you want to scale up your business? Why?
- What type of systems does your business use?
- Do you enjoy working in your business or on your business?
- When do you plan to scale up if you haven’t already?
- What’s your big idea?