Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors.
Business communication expert Jill Schiefelbein shows you how to deliver education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line. Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to: Apply the four-stage listening matrix to drive your audience to actions sales call outlines that facilitate buy-in to avoid death by sales script to create value-filled, magnetic marketing that educates and attracts buyers.
Add value to your products and services with videos and webinarsDevelop persuasive presentations with the temptation mode So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
Jill Schiefelbein is a former professor, professional speaker and business communication expert. From analyzing documents obtained from military raids of terrorist camps to dissecting jihadi communication strategies, building an online education office serving more than 60,000 students, to her own award-winning entrepreneurial ventures, Schiefelbein loves a strategic challenge. Her business, The Dynamic Communicator, creates and executes communication strategies that help companies solve problems, retain talent and produce revenue.