I generally separate my content into 2 main categories. Content for: Products/Services Content Marketing Content for products and services highlights all the information a website visitor needs to know about... Read more
Category: Marketing
How to Develop a Content Strategy: Look at the influence of wider culture and how your brand fits in
To understand how to build a content strategy, it's important to look at the influence of wider culture and how your brand fits in. But rather than ask 'what' changes... Read more
Expert panel: How to Handle Negative People on Your Team?
Tush Wijeratne EMEA Head of Talent Acquisition @ GroupM The key to understanding is what is considered "negativity "? Certain mannerisms, body language, and vocal comments can be interpreted as... Read more
How to Develop a Content Strategy: The ‘Content Tree’
"Content may be king, but it’s all in the marketing” once said Gerald Levin, then CEO of Time Warner. His maxim translates well to the professional services industry, where often... Read more
Blogging for coaches: the DO’s and DON’Ts
First thing I want you to remember from here on is: You Are a Coach With a Blog, Not a Blogger Who Sometimes Coaches! Obviously, blogging is essential for growing... Read more
3 ways to 10x your number of new clients
Tired of chasing after individual clients for your business? Let's face it, winning new clients isn't easy. So here are 3 ways to 10x your number of new clients. 1.... Read more
Hate speech on social media – voice of the bullies?
Few days back, as I was researching hashtags for a marketing campaign based on the LGBTQ+ community, tags such as #homosexuality_not_accepted, #homosexualityiswrong and #homosexualityisasin surfaced at the top of my... Read more
How to Align Sales and Marketing Teams – Useful tips
It is important that both Sales and Marketing teams are aware of who is doing what and how the business benefits from it. I found that regular meetings worked very... Read more
Should cancel culture be cancelled?
With the advancement of social media like Twitter and TikTok, it is very easy for normal people to skyrocket to fame. However, just as easy it is to become the... Read more
The 5 key social media marketing hacks
Gather data to build your social media presence Data doesn’t refer to likes, shares, and other “vanity” metrics. You need to slide into as many emails as possible and gather... Read more
TikTok’s rise to fame: #1 social media
Renegade, The Charli, Roxanne. These are a few words that most Generation Z kids can immediately explain without context thanks to TikTok. What is TikTok? TikTok is the app that... Read more
Start blogging without any tech skills!
How to start sharing what you know online, create a blog people want to read, and actually get people reading it without any tech skills required! Have you always wanted... Read more
How to find the right blog niche, and what to do with it
Building and maintaining a successful blog is such a rewarding experience. Finding people eager to read your work is exciting for all bloggers, old and new. However, the path to... Read more
Do hashtags outlive the social movements they represent?
Putting up our ideal personas on our social media handles is what defines our generation. We claim to be the woke millennials of the 21st century, being politically correct is important... Read more
How to start a blog: the easy way to share your expertise
There are many guides to starting your own blog out there. In this one, we focus on making how to start a blog easy and hassle-free, letting you focus on... Read more
Effective email marketing in 2023: a focused guide
Email marketing can be an overwhelming task, especially for budding businesspeople. Here are three steps to craft emails effectively in selling your product! Getting email marketing right can be a... Read more
Why Blog? The Benefits of Blogging
Blogging – what is it and how can you enjoy it? Whether you spend a lot of time online or not, you’ve probably heard of the blogging craze. And while... Read more
Blogging for small businesses: learn the powerful benefits!
It is becoming increasingly important for businesses to develop a strong web presence to engage and communicate with their customers. Having a strong website is definitely important in establishing an... Read more
Blog engagement: the 4 best ways to increase it!
Every successful blogger knows that the key to having a great blog is having great readers. Your blog readers are so incredibly important because they determine whether a blog will... Read more
How you can achieve your blogging goals with Expert Circle
From sharing your views to building influence in your niche, to driving in-depth interactions with others who share your interests. The great news is that Expert Circle is designed exactly... Read more