Contentful is the new standard in content management for startups.
When you work on your startup you may think that it's best to focus on creating content for your own website rather than wasting time growing someone else's blog, but you can make a much more significant impact by posting on established blogs and see some tremendous benefits:
Build brand awareness without putting unnecessary pressure on your audience to follow informative posts about your business
Ability to invite others to collaborate/work together on content that is within the same category. This could also give the opportunity to discover a new category.
The ability to embed links back to your website will provide you with more clicks to for example, a landing page that you have created (also improves your SEO)
A feature of Expert Circle that allows your audience to subscribe to your account allows you to build a solid base audience.