Cash From The Crowd
Sally Outlaw
Crowdfunding will inject over 5 billion dollars into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. This creates a huge opportunity for entrepreneurs however, only 40% of projects succeed in reaching their funding goal.
This book shows you how to shift the odds in your favor. Master the key steps to crafting, managing, and promoting a successful campaign: Assess your crowdfunding potential. Determine the best crowdfunding model for your venture. Gain expert advice on preparing your project and promotion. Learn how to craft your pitch and invent enticing rewards. Employ social media & PR strategies to motivate your backers to open their wallets. Learn what to do after you’ve reached your goal to ensure your backers are happyIncludes. Pre-campaign, campaign creation and launch, and post-launch checklists.
Tips, best practices, and examples for convincing “the crowd” to invest in your success insights from successful project owners links to successful campaign videos. Crowdfunding Toolkit’ all the resources you need during and after your campaign.
Sally Outlaw is the co-founder and CEO of and has helped thousands of entrepreneurs reach their crowdfunding goals. She is a seasoned entrepreneur who has traveled the globe, including ten years spent in Russia, starting and managing several successful companies and running her own media ventures. Sally is a speaker on the topic of small business financing at various universities, business incubators, and entrepreneurial events and has been a repeated source on the topic of crowdfunding for national media outlets.
