It is becoming increasingly important for businesses to develop a strong web presence to engage and communicate with their customers. Having a strong website is definitely important in establishing an online marketing and branding strategy. But the global dynamic shift requires small businesses to go even further. And we’re here to convince you that blogging for small businesses needs to be a key part of your online strategy.
The way businesses operate around the world will be changed forever. The coronavirus pandemic only strengthened the conclusion that “digital” is the future. Businesses tend to overlook the power of blogging because they see it as a past trend. But this couldn’t be further from the truth.
“My customer engagement increased tenfold in 3 weeks” – Dave, café owner
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging for small businesses is an inexpensive way to drive traffic into their websites and attract more potential customers. According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts.
Engaging your customers and building trust
Healthy customer engagement is an essential element of online marketing and branding for any business. Blogging provides the opportunity for you to connect with your existing and potential customers in a more conversational and friendly way. You show your customers that you are not just a business seeking to maximize your profits, but also a business that truly cares about its customers.
Blogging is a good way to build a much-needed trust with your target audience through high-quality content that they find relevant. With active interaction, you will also be able to follow the visitors’ responses to your posts. This means you will be able to respond directly to their comments, which is huge in building trust and relationships.
There are two main options to gain the benefits of blogging for small businesses
In order to do that, you can decide to look for any blogging solution and domain hosting services available on the web and start building it up from scratch.
For the sake of being the most efficient, you can choose a smarter approach and find a service that will take care of all the backend mechanics for you. Instead of building things from scratch, you can just focus on what content you will promote to your audience and how to make it most relevant.
Sounds much better, doesn’t it?
That’s why you should go with Expert Circle.
Expert Circle is a platform that will give you all the features you need to directly reach your audience and analyze your engagement more deeply. It’s a two-way street. You will not be restricted to just uploading content, and you can engage better with your audience. Further, you can also integrate your blog with your community by adding blog posts to customer profiles that will be featuring blog entries created by your community members.
Sign up today and try your first posts on Expert Circle for FREE!