Are you tired of relying on referrals to get more clients?
Do you feel overwhelmed by all the options out there to attract clients in a systematic way?
If so, then I am going to walk you through the 4 steps you need to have a reliable and predictable stream of ideal clients coming to you. This automated lead generation system establishes yourself as an authority and generates leads while you sleep.
Imagine, waking up every morning and having a calendar filled with potential clients wanting to work with you?
Let’s dive straight in!
Step 1 – Traffic
You have a life changing service that you need people to know about! There are many places to get traffic but the place to advertise right now is Facebook.
Even if you work in the B2B space and you think your ideal clients are not on Facebook, they are! In the last quarter of 2017, Facebook had 2.2 billion active users. (https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
Furthermore, Facebook’s advanced algorithm allows you to target your ideal clients easier than anywhere else.
Let’s say your target audience is mothers aged 30 to 45, that like pilates and live in Leeds, England. Facebook will let you target those specific people.
Step 2 – Your Landing Page
This is where your potential clients enter their email address in exchange for your irresistible offer, such as a free case study, guide or report. The key to getting this page right is using an enticing yet specific headline. For example, we worked with a health coach and used the results we obtained for our client as a case study, for example:
How We Helped a Health Coach Book 16 Appointments in 7 Days While Only Spending $168 in Ad Spend
Specificity works, the more specific you can get with your headline, the better, especially if you don’t have a large following as yet.
Step 3 – Your Online Web Class
An online web class (webinar) is where you offer HUGE value to your audience and establish yourself as an authority because you are helping them solve a problem and the right way to do it.
The webinar is designed to attract the most committed clients, those that really want their problem solved that your solution helps them to do.
At the end of the webinar, you make a soft offer for your prospects to schedule a free call with you. There is no pressure, no pushy sales tactics, it’s a simple offer to get on a call.
Step 4 – Enrolment Call
Prior to the call, you pre-qualify your prospects by asking them to fill in a short application before booking a time to speak to you. This ensures you only speak to the most committed prospects. Remember, you can’t help everyone and time is our most valuable asset so this part is key to ensuring you work with the best. I don’t have enough space here to go into how to handle the call but as with the webinar, you give huge value. Help them get clarity on the solution you provide and that they need it now rather than later.
This part of the process also ensures that you only work with the ones you want to work with and those you can actually help.
If they are the right fit, then you enrol them into your premium program that is priced anywhere between £2000 to £8,000.
So let’s review the 4 Steps again.
Traffic > 2. Landing page > 3. Online Web Class > 4. Schedule a Call
This process is the driving force behind our business and that of our clients.
How much would your life change if every single day your ideal clients were reaching out to work with you at £4,000, £5000 or even £8,000 prices?
How much security would you have if you knew, down to the penny how much it costs to bring a new client into your business?
Want a custom plan of action to generate a consistent flow of leads each and every week in your business?
Schedule a free 1-on-1 action plan call with LanaRoc Solutions!
