In today's digital age, social media platforms have become powerful tools for brands to engage with their target audience and enhance brand awareness. One highly effective strategy that leverages the... Read more
Author: Elisabeth Klingler
5 Best Practices to be Ahead of the Game in Content Marketing
2020 and 2021 are the definition of difficult. At least we all were forced to learn, adjust, and improve—the same counts for business practices such as the coined practice content... Read more
How to get your emails opened and read – best practices
Have you given up on email marketing? You are not the only one; many might even say that email marketing is dead. If not done effectively, your email campaign could... Read more
How AstraZeneca and NHS Navigate the Pandemic Through Leadership
AstraZeneca, the pharmaceutical firm, and the NHS, the United Kingdom National Health Service, have successfully navigated through the COVID-19 pandemic by implementing various kinds of leadership methods such as adaptive... Read more
Guide for Leaders to Transition Into the 4th Industrial Revolution
Even before the covid pandemic, we knew that the 4th industrial revolution was coming. Though everything was at a halt, some things accelerated, like the transformation of an even more... Read more
How to Lead Remotely and in a Constantly Changing Environment?
The COVID pandemic led many countries to enforce a national lockdown, impacting a social and professional work setting. There has already been a remote working trend; however, the lockdown accelerated... Read more
Reverse Leadership – Get the team to show you their potential!
Many might have heard the idea of reverse leadership, which is when a person that is not in a formal leadership role demonstrates leadership abilities by stepping up with a... Read more
How to make your team believe in your startup – a short guide to help you win them over!
The team is one of the top ten reasons why startups fail, according to research done by CBInsights; eighter because of disharmony among stakeholders or just the wrong team. Team... Read more