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Hate speech on social media – voice of the bullies?

Hate speech on social media – voice of the bullies?

by Aishwarya Mitra | Mar 28, 2022 | Marketing

Few days back, as I was researching hashtags for a marketing campaign based on the LGBTQ+ community, tags such as #homosexuality_not_accepted, #homosexualityiswrong and #homosexualityisasin surfaced at the top of my search results. The aforementioned disturbing search...
Motivation and Anxiety: Cuppa chicken soup; #notjustyou

Motivation and Anxiety: Cuppa chicken soup; #notjustyou

by Aishwarya Mitra | Feb 8, 2022 | Motivational

Scrolling through your Instagram feed we come across a number of motivational quotes, but sometimes it is really hard to believe that all the answers to various complications we face, in this journey called life can be contained in a seven word phrase. Also sometimes...
Do hashtags outlive the social movements they represent?

Do hashtags outlive the social movements they represent?

by Aishwarya Mitra | Feb 5, 2022 | Marketing

Putting up our ideal personas on our social media handles is what defines our generation. We claim to be the woke millennials of the 21st century, being politically correct is important for us. Yet somehow our Snapchat filters tend to cast a shadow over the crude...
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