Expert Circle
  • Get Featured
  • Content platform
  • Media Pack
  • About Us
No Result
View All Result
Expert Circle
No Result
View All Result
Home Marketing

3 steps to succeed digital marketing strategy

Follow these 3 simple steps and create your 2023 digital marketing strategy. Be prepared to embrace digital transformation and succeed in the challenges of tomorrow.

by Clara Perina
September 18, 2023
in Marketing
Reading Time: 3 mins read
0
3 steps to succeed digital marketing strategy
171
SHARES
589
VIEWS
Share on LinkedinShare on Twitter

Do you have a clear digital marketing strategy for 2023? After a rocky 2020 and very uncertain 2021 businesses are uncertain of what’s coming next and are struggling to find the right strategy to face the future in the right way. In the last 6 months, we’ve experienced a huge amount of innovation and change. People adapted their lifestyles thanks to the latest technologies, studying and working remotely with shared clouds and virtual meetings. At the same time, businesses adapted to the new trends, and some of them even increased their market share by digitalising their traditional model.

Because where there’s change, there’s opportunity. And 2022 is full of opportunities!

We drafted 3 simple steps that will help you create the best digital marketing strategy for your business. Check them out.

1. Strategic communication

Adapt your communication to the moment and modulate the message to today’s new needs. For instance, many brands are now offering virtual try-on, virtual mirrors, real-time chatbots, and so on. They are addressing customers’ needs in a new and agile way in order to satisfy them as quickly and professionally as possible. Define your target audience and carefully analyze their needs and wants, and then you will be able to draft the right message to deliver at the right place at the right time. With this, email marketing will still be a key component of your strategy, so check out our guide to effective email marketing.

2. Digital presence

Right now, it is crucial to adapt your activities every day as the digital world is more and more agile. For instance, again, companies are investing in AR, e-commerce, customer care, interactive content and cross-communication technologies, and they are accelerating their digital transformation. They provide useful information, give assistance and gain data all at the same time.

Social media are the first place to consider being present in. Why? Because people have more spare time, they are connected online 24/7 and search for information not only to address their needs but also to improve themselves.

3. Digital data analytics

Today, everything happens online. Reservations, activities, meetings, spreadsheets, clouds, classes, transactions. And all these activities generate meaningful data. If you are able to leverage these insights, you can be many steps further and be prepared to lead in a different way in the future. Define what impact you want to make and select smart KPIs to achieve, and you will be successful in the long term.

Because data don’t lie.

How can you collect meaningful data, though?

Start by mapping your customer journey, and then you will be able to see what’s going on in their path to purchase: what’s preventing them from buying? What motivates them to buy? Where are the holes? And the opportunities?

These are the 3 staples on which to base your 2023 digital marketing strategy. Do you want to bulletproof your company? Trust the process and be ready to create the strategy that will make you successful in the long run!

Clara Perina

Share12Tweet43Share68SendShareSend

Clara Perina

Related Posts

getresponse
Marketing

Why GetResponse? Choosing the Best Marketing Platform – A 2023 Review

September 25, 2023
9
Expert Opinion: AI in marketing
Collaborative Articles

Collaborative article: AI in Marketing – Blessing or Curse?

September 11, 2023
31
SEO
Marketing

Why You Should Use Expert Circle to Unlock Your SEO Success

September 18, 2023
13
Ad manager best practices
Marketing

Essential Guidelines for Hiring Ad Managers

September 11, 2023
571
How to Develop a Content Strategy: Insights from Expert Panellists on Quality Content, SEO, and Cultural Influence
Marketing

How to Develop a Content Strategy: Insights from Expert Panellists on Quality Content, SEO, and Cultural Influence

September 18, 2023
303
Mastering Web Content: A Comprehensive 10-Step SEO Guide
Marketing

Mastering Web Content: A Comprehensive 10-Step SEO Guide

June 23, 2023
803
Effective Networking
Marketing

Write an Article: The art of effective networking and relationship building

September 18, 2023
37
How social listening and 3rd party conversations boost brand reach (and how they could work for you)
Marketing

How social listening and 3rd party conversations boost brand reach (and how they could work for you)

September 18, 2023
298
A B testing in marketing
Coaching and Mentoring

The ultimate guide to content marketing for coaches and consultants: A/B Testing part VI

September 18, 2023
281
The ultimate guide to content marketing for coaches and consultants: How to choose the right Call-To-Action part V
Marketing

The ultimate guide to content marketing for coaches and consultants: How to choose the right Call-To-Action part V

September 18, 2023
631
Next Post
person standing near the stairs

Successful leadership: how to be a great leader

woman in black v neck shirt holding white ceramic mug

What makes a great leader?

Expert Panel: What makes a good leader great?

Expert Panel: What makes a good leader great?

Advertisement

Black Friday Week 2021 v2

Categories

  • Book and Movie Club (27)
    • Book Review (18)
    • Movie review (3)
  • Business Management (45)
    • Accounting (2)
    • Careers and Education (7)
    • HR & Recruitment (12)
    • Startup (6)
  • Collaborative Articles (19)
  • Current Affairs (21)
    • Notes From Ukraine (21)
  • E-Books (2)
  • Finance (1)
    • Investing (1)
  • Leadership (52)
    • Coaching and Mentoring (8)
    • Motivational (13)
  • Lifestyle (10)
  • Marketing (79)
  • Sales (4)
    • Objection Handling (1)
  • Share your expertise (18)
  • Uncategorized (1)
  • Write an article (27)

Leadership

3 peaks
Leadership

Why Team Challenges, like the 3 Peaks Challenge, are Crucial for Strengthening Client and Company Relationships

by Andy Hale
September 22, 2023
0
9

In modern business where innovation and collaboration are paramount, the significance of fostering strong relationships with both clients and within...

Read more
KPIs

Collaborative article: Which KPIs Should You Track to Keep Your Team Accountable?

September 11, 2023
94
HR

Unlocking Competitive Advantage: The Critical Role of ‘Time to Proficiency’ Metrics in HR

September 12, 2023
10
Enhancing Workplace Productivity: Expert Insights on Building a Productive Culture and Implementing Strategic Changes

Enhancing Workplace Productivity: Expert Insights on Building a Productive Culture and Implementing Strategic Changes

August 18, 2023
205
Unlocking the Power of Mentoring and Coaching: Expert Insights on the Benefits

Unlocking the Power of Mentoring and Coaching: Expert Insights on the Benefits

August 18, 2023
186
Improving Sense of Belonging in Organisations: Expert Insights for Success

Improving Sense of Belonging in Organisations: Expert Insights for Success

August 18, 2023
55
A B testing in marketing

The ultimate guide to content marketing for coaches and consultants: A/B Testing part VI

September 18, 2023
281
Audience Engagement Strategies

The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part II

September 18, 2023
218

Marketing

getresponse

Why GetResponse? Choosing the Best Marketing Platform – A 2023 Review

by Tilly Little
September 25, 2023
0
9

In digital marketing, businesses are always striving for the attention of their target audience, the importance of effective email marketing...

Expert Opinion: AI in marketing

Collaborative article: AI in Marketing – Blessing or Curse?

by Rasika Deshpande
September 11, 2023
0
31

In the ever-evolving landscape of marketing, AI in Marketing has emerged as a game-changer. Technological advancements in marketing have consistently...

SEO

Why You Should Use Expert Circle to Unlock Your SEO Success

by Expert Circle
September 18, 2023
0
13

In digital marketing staying ahead requires a strategic approach that leverages the latest tools and techniques. While social media has...

Ad manager best practices

Essential Guidelines for Hiring Ad Managers

by Larysa Hale
September 11, 2023
0
571

In today's digital landscape, the importance of hiring a trustworthy ad manager cannot be overstated. Unfortunately, many businesses have fallen...

How to Develop a Content Strategy: Insights from Expert Panellists on Quality Content, SEO, and Cultural Influence

How to Develop a Content Strategy: Insights from Expert Panellists on Quality Content, SEO, and Cultural Influence

by Tilly Little
September 18, 2023
0
303

We called experts from across the country to contribute to our panel question “How to develop a content strategy”. The...

Business Management

  • All
  • Business Management
KPIs
Business Management

Collaborative article: Which KPIs Should You Track to Keep Your Team Accountable?

by Rasika Deshpande
September 11, 2023
0
94

The first question that arises when we think about team productivity is: How do you ensure your team stays on...

Read more
Embark on an Exciting Journey in Industrial Engineering
Careers and Education

Embark on an Exciting Journey in Industrial Engineering

by Andy Hale
July 17, 2023
0
152

Are you on the lookout for a career that combines innovation, problem-solving, and a meaningful impact on society? Look no...

Read more
Decoding AI in Recruitment: Spotting ChatGPT in CVs – 7 Unmistakable Signs
Business Management

Decoding AI in Recruitment: Spotting ChatGPT in CVs – 7 Unmistakable Signs

by Larysa Hale
July 14, 2023
0
475

In today's AI-driven job market, an eye-opening trend is unfolding. A recent poll reveals that a robust 88% of job...

Read more
  • Terms and Conditions
  • Privacy Policy

© 2021 Expert Circle

No Result
View All Result
  • Get Featured
  • Content platform
  • Media Pack
  • About Us

© 2021 Expert Circle

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.