Different hosting platforms allow marketers to create websites and publish their content online. But merely publishing blogs/articles will not be sufficient if your content isn’t reaching your target audience. You must improve your SEO rankings to communicate with your niche. Smart marketers find the right keywords to target, optimize the...

Is your leadership team running on empty? Are you facing into increasing waves of change? Do you need to reset, reconnect, and reenergise your leadership team to tackle the next wave? How can team coaching help? Whether keeping-up with new opportunities or struggling to survive, leaders have been working flat-out...

“Marketing is storytelling. The story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your service and your people are all part of the story. Tell it on purpose.” – Seth Godin What is...

2020 and 2021 are the definition of difficult. At least we all were forced to learn, adjust, and improve—the same counts for business practices such as the coined practice content marketing ever since web 2.0. If you work in marketing, you might have noticed that just doing the bare minimum...

Starting a business is crazy tough but I've made it into my fourth year, have repeat customers, am winning new business and seem to be doing OK.  To give some context, this is a UK B2B video production business. Now I'm at the stage where I've moved to brand the...

It can be very important for you to identify what factors are causing your motivation to fluctuate. Often, you may also discover new factors that have not already been outlined that could help or hinder your motivation when working. In this article, we want to show you some of the...