This July, Google Search Liaison announced a Google Core update regarding the quality of content published by websites. Therefore, there will be fluctuations in your content online search results and visibility in the next few days. These kinds of updates are necessary for google search engine users. So that the...

Starting up a business is challenging! You understand the struggle if this applies to you. Any experience counts and can make or break a successful start-up and one that fails due to lack of expertise. Thus, no matter how great the small business idea is with no expertise, it will...

Different hosting platforms allow marketers to create websites and publish their content online. But merely publishing blogs/articles will not be sufficient if your content isn’t reaching your target audience. You must improve your SEO rankings to communicate with your niche. Smart marketers find the right keywords to target, optimize the...

Is your leadership team running on empty? Are you facing into increasing waves of change? Do you need to reset, reconnect, and reenergise your leadership team to tackle the next wave? How can team coaching help? Whether keeping-up with new opportunities or struggling to survive, leaders have been working flat-out...

“Marketing is storytelling. The story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your service and your people are all part of the story. Tell it on purpose.”  – Seth Godin Storytelling...

2020 and 2021 are the definition of difficult. At least we all were forced to learn, adjust, and improve—the same counts for business practices such as the coined practice content marketing ever since web 2.0. If you work in marketing, you might have noticed that just doing the bare minimum...